ISOLA

"Isola" LLC was established in 2012. In Armenia, the company is the official representative of the German NEW YORKER brand.

We wanted something new and exciting for the Armenian market; we wanted people to dress well while spending less money. German NEW YORKER was the brand that best reflected our ideas: stylish, bold, distinct, and unique.

The first NEW YORKER store opened in Yerevan in 2012 at the Dalma Garden Mall. It was a resounding success. The brand was extremely popular among the youth. What else was needed for success if it was bright, rebellious, colorful, and accessible? It was a true NEW YORKER boom, with people proudly carrying the brand's famous chequered bags.

The second store, located on Yerevan's Northern Avenue, opened the following year. We recognized that the brand was well-liked and decided to build on its success by entering the Georgian market. The same year, we opened our first store in Tbilisi, Georgia's capital. It would be a mistake to simply call it a success; it was a bustle, an indescribable success. The brand was well-liked and accepted, and it quickly became one of the most popular shopping destinations for young people. This was followed by the opening of new stores with new concepts in new cities, all of which were a success. We currently have 9 stores in Armenia and Georgia and plan to expand further.

The youth loves NEW YORKER, a rebellious, sometimes daring, but always accessible brand, and we are eager to accommodate their preferences. All of our employees are the same enthusiastic young students who work with us and invest their endless energy in providing excellent customer service; they also proudly wear NEW YORKER clothing. It makes us love our jobs even more and drive us to achieve new heights.