Z & A

Everything in Armenia was evolving and changing in the early 2000s: people and demands, yet there was no organized fashion and clothing market. Relentless search and establishment of new opportunities and challenges resulted in a new project, which at first glance appeared risky, and unbelievable to many, however, we were ready for it, and we wanted to believe in success. It was time to follow innovative trends, join the global market, and become the bearers of the global lifestyle.

In 2006, the exciting ideas of 2005 became a reality. For the first time, a world-renowned luxury brand, the Italian Ermenegildo Zegna, opened a store in Armenia, which was a significant event for the Armenian market. Following that, the ready-to-wear market grew at an unprecedented rate.

The Ermenegildo Zegna store was the first, followed by the opening of the Emporio Armani store on the newly constructed Northern Avenue (2008), the British Burberry (2010), and, in 2011, the Rosie multi-brand store, which displayed and featured various global brand names.

Success breeds success, and in 2014, the American Polo Ralph Lauren opened its doors, and in 2020, the German Hugo Boss joined the Armenian market.

Following our successful steps in Armenia, several companies contributed to the faster development and stabilization of the luxury goods market.

We attempted to make Yerevan a center of high fashion, where, as in any developed country's capital, famous brands would be present, and the city would be fashionable. It is now a reality. There is a developed market, stable competition, and high partner trust, which allows us to easily attract new brands.

Z & A company has always emphasized impeccable customer service, exceeding all of their expectations, since the foundation of our business creation and success has always been and continues to be a customer-centric approach.